Portfolio (scroll for detail)
Retail Displays
From small counter units to endcaps, inline and floor displays, I have developed hundreds of concepts for top brands and retailers. Many of the concepts lead to prototypes and later production.
Print Advertising
Capturing a readers attention in a magazine print ad is a challenging task. I seek to understand the product being promoted as well as audience wants, needs, desires and purchasing motivation.
Signage
Both lighted and unlit signage utilizing various materials including thermoformed plastics, acrylics, metal, wood and many more. Modern LED lighting hardware can yield incredible effects.
Branding & Illustration
The core of a branding experience is the logo mark. Everything builds around it. When a new brand is cast, it must be iconic and versitile. Legible and effective in a wide variety of media on a host of backgrounds.
Window Banners
Making a captivating branding statement in a store window requires big thinking. Use of layered graphics, both opaque and transparent can achieve eye-popping visual effects.
Retail Environments
Creating successful and inviting retail environments and spaces is all about understanding the brand language and using color, texture and imagery to build a captivating and immersive environment.