With over 15 years of experience in developing mass-produced display products utilizing a range of materials and processes, I understand the process of creating momentum and excitement around a new idea.  My unique process involves exploring every angle of looking at a problem, while offering easy-to digest sketches and renderings that keep the stakeholders engaged as the idea moves from rough sketch to shop drawings.

Whether you are looking to me for ideas, want to brainstorm or already have solidified concepts, I can help bring the ideas to life quickly.  Depending on your budget, time constraints and the project scope, I will suggest a certain style of concept drawing to communicate the ideas in the most efficient and engaging way.  

Once the concepts and mockup visuals are complete, I use online presentation tools to create a custom, rich experience for your presentation.  Once the presentation is complete, it can be shared with a simple URL link or embedded in a website.  Edits to the presentation can continue after the link is shared so that the viewer is always looking at the most recent version of the presentation.  

Wood, Sheetmetal, Vac Form, Backlit, Recessed lighted, Edge lit, Nostalgic / Antiqued look; there are so many possibilities when it comes to creating permanent signage for your brand.  I offer the advantage of experience in a very wide assortment of materials and techniques to provide unexpected and exciting signage solutions that go beyond typical offerings at a local sign shop.  

Display Design / POP / In-Store Marketing covers the presentation and communication of a product in a retail setting.  The successful display helps to communicate the product offering and motivate a consumer to make a purchase quickly and with minimal interaction with sales staff.  This means it needs to engage the shopper in a personal way and make its case quickly and efficiently.  There are many types of displays, some stand on their own, some sit on another fixture or countertop.  Depending on your rollout budget, I will help guide you to the most effective program. 

I understand the importance of brand language and consistency in connecting with the consumer; communicating and reenforcing the values and trust that are associated with your brand image.  I can help you develop a branding system that is versatile and will work for you in a variety of formats.  Designing a clever logo is only the tip of the iceberg.  The real artistry is following through with a water-tight branding guidelines / reference manual that can be utilized for all future endeavors to ensure a consistent brand image across the board.  

Anything from bottle labels, Icons, Packaging Graphics, and Signage to Book covers, branded badges, stamps, seals, and whatever else requires an eye for detail and clever positioning of text, illustration and iconography. 

Clear, concise and effective instruction sheets are very important to the user experience.  Ease of assembly and minimal frustration factor can go a long way to earning repeat business.

I have many contacts in the creative industry that I partner with if a project scope and vision is beyond what I can handle on my own.  I have 10 plus years of experience in leading a creative team and maximizing the quality of deliverables produced by a multidisiplanary creative team.

Full 3D environments help project stakeholders understand a specific concept in high detail.  This allows the team to analyze the creative direction, identify potential challenges and ultimately generate buy-in or sign off on a large scale, expensive construction project.  

To write compelling copy, I will analyze the promoted product, the audience and the communication style and develop unique and unexpected copy that is concise and creates a call to action.  This includes manipulating the details of the type itself in terms of spacing and line weight to achieve a feeling and emotion about the product or service promoted. 

I develop websites using various web-based applications.  I follow the mantra of 'form follows function,' when making decisions throughout the design process.  Careful consideration of how the information is presented and in what order results in maximum impact on the audience in a minimum amount of time.

Sometimes concepts have a complex, system-like nature.  In these cases, I can provide storyboards utilizing a range of illustration styles from simple line art to full photo-realistic 3D renderings.

One of my favorite creative challenges is Advertising.  The joy of crafting the perfect tagline or imagery to tell a compelling story is truly exhilarating.  

Layout of Books and Magazines placement of photos, illustrations and text blocks for short or long books.  Also, signage systems and packaging systems requiring multiples, brand versioning and typesetting.